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    Marketing Research An Applied Orientation
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    Exam 4: Exploratory Research Design: Secondary Data
  5. Question
    Scanner Data Have an Obvious Disadvantage Over Surveys and Purchase
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Scanner Data Have an Obvious Disadvantage Over Surveys and Purchase

Question 17

Question 17

True/False

Scanner data have an obvious disadvantage over surveys and purchase panels,because they reflect purchasing behavior that is not subject to interviewing,recording,memory,or expert biases.

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