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  3. Study Set
    Marketing Research An Applied Orientation
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    Exam 4: Exploratory Research Design: Secondary Data
  5. Question
    When Evaluating Secondary Data,the ________ Criteria Asks the Question of "Why
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When Evaluating Secondary Data,the ________ Criteria Asks the Question of "Why

Question 68

Question 68

Multiple Choice

When evaluating secondary data,the ________ criteria asks the question of "why the data were collected in the first place."


A) nature
B) objective
C) error/accuracy
D) currency

Correct Answer:

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