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    Marketing Research An Applied Orientation
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    Exam 4: Exploratory Research Design: Secondary Data
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    Which of the Following Classifications of Secondary Data Is Not
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Which of the Following Classifications of Secondary Data Is Not

Question 25

Question 25

Multiple Choice

Which of the following classifications of secondary data is not a classification for external secondary data (Figure 4.1 in the text) ?


A) published materials
B) computerized databases
C) ready-to-use
D) syndicated services

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