G&R Research and Consulting)test Ads Using an At-Home In-Magazine Context

Multiple Choice

G&R Research and Consulting) test ads using an at-home in-magazine context among widely dispersed samples.Test ads may naturally appear in the magazine or are inserted as tip-ins.It provides strong,validated measures of recall,persuasion,and ad reaction with responsive scheduling.The G&R is an example of surveys being used ________.

A) to evaluate advertising
B) to examine purchase and consumption behavior
C) for market segmentation
D) all of the above