Protecting the Privacy of Respondents Is an Ethical Principle ________

Multiple Choice

Protecting the privacy of respondents is an ethical principle ________.

A) applying to the contracts between clients and research agencies
B) applying primarily to syndicate firms
C) dealing with requests for social security numbers from respondents
D) where retailers don't take title to goods until they are purchased by customers
E) requiring researchers to avoid both uninformed and misinformed participation in marketing research projects