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    Marketing Research An Applied Orientation
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    Exam 4: Exploratory Research Design: Secondary Data
  5. Question
    List the Issues to Be Considered When Evaluating Secondary Data
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List the Issues to Be Considered When Evaluating Secondary Data

Question 38

Question 38

Essay

List the issues to be considered when evaluating secondary data using the specification/methodology criteria (Table 4.2 in the text).

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