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  3. Study Set
    Marketing Research An Applied Orientation
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    Exam 3: Research Design
  5. Question
    The Objective of Exploratory Research Is to Explore or Search
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The Objective of Exploratory Research Is to Explore or Search

Question 20

Question 20

True/False

The objective of exploratory research is to explore or search through a problem or situation to provide insights and understanding (Table 3.2 in the text).

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