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    Marketing Research An Applied Orientation
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    Exam 21: Multidimensional Scaling and Conjoint Analysis
  5. Question
    The Conjoint Analysis Procedure Is Based on Trade-Offs Respondents Make
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The Conjoint Analysis Procedure Is Based on Trade-Offs Respondents Make

Question 65

Question 65

True/False

The conjoint analysis procedure is based on trade-offs respondents make when evaluating alternatives.

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