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    Exam 21: Multidimensional Scaling and Conjoint Analysis
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    The Derivation and Use of ________ Lie at the Heart
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The Derivation and Use of ________ Lie at the Heart

Question 38

Question 38

Multiple Choice

The derivation and use of ________ lie at the heart of multidimensional scaling.


A) perceptual maps
B) pair-wise tables
C) part-worth functions
D) contrasts

Correct Answer:

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