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    Marketing Research An Applied Orientation
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    Exam 21: Multidimensional Scaling and Conjoint Analysis
  5. Question
    ________ Data Order the Brands or Stimuli in Terms of Respondents
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________ Data Order the Brands or Stimuli in Terms of Respondents

Question 44

Question 44

Multiple Choice

________ data order the brands or stimuli in terms of respondents' preferences for some property.


A) Direct
B) Preference
C) Derived
D) Likert

Correct Answer:

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