Multiple Choice
Which statement is true about using discriminant analysis to create spatial maps?
A) Spatial maps are obtained by plotting brand scores on the factors.
B) Input data should be obtained via attribute-based approaches to obtaining perception data.
C) Factor weights can be used to label the dimensions.
D) Both A and C are true.
Correct Answer:

Verified
Correct Answer:
Verified
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Q7: Conjoint analysis assumes that the important attributes
Q8: List the steps in conjoint analysis.
Q9: Which statement is true about the full-profile
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Q12: Conjoint analysis assumes that consumers evaluate the
Q13: Which statement is true about using factor
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Q15: Which of the following is not a
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