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    Marketing Research An Applied Orientation
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    Exam 20: Cluster Analysis
  5. Question
    Cluster Analysis Is the Obverse of Factor Analysis in That
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Cluster Analysis Is the Obverse of Factor Analysis in That

Question 47

Question 47

True/False

Cluster analysis is the obverse of factor analysis in that it reduces the number of objects,not the number of variables,by grouping them into a much smaller number of clusters.

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