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    Business
  3. Study Set
    Marketing Research An Applied Orientation
  4. Exam
    Exam 2: Defining the Marketing Research Problem and Developing an Approach
  5. Question
    ________ Is an Unstructured,exploratory Research Methodology Based on Small Samples
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________ Is an Unstructured,exploratory Research Methodology Based on Small Samples

Question 14

Question 14

Multiple Choice

________ is an unstructured,exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting.


A) Primary research
B) Qualitative research
C) Secondary research
D) Quantitative research

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