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    Business
  3. Study Set
    Marketing Research An Applied Orientation
  4. Exam
    Exam 2: Defining the Marketing Research Problem and Developing an Approach
  5. Question
    Discuss the Role of Mobile Marketing Research in Defining the Problem
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Discuss the Role of Mobile Marketing Research in Defining the Problem

Question 66

Question 66

Essay

Discuss the role of mobile marketing research in defining the problem as well as in developing an approach to the problem.

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Mobile marketing research (MMR)can be us...

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