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    Marketing Research An Applied Orientation
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    Exam 14: Data Preparation
  5. Question
    ________ Involves Direct Machine Reading of the Codes and Simultaneous
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________ Involves Direct Machine Reading of the Codes and Simultaneous

Question 53

Question 53

Multiple Choice

________ involves direct machine reading of the codes and simultaneous transcription.


A) CATI or CAPI
B) Computerized sensory systems
C) Mark sense forms
D) Optical scanning

Correct Answer:

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