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If in Conducting a Study to Determine What Modifications Should

Question 5

Multiple Choice

If in conducting a study to determine what modifications should be made on an existing product the researcher assigns weights of 4.0 to heavy users,3.0 to medium users,2.0 to light users,and 1.0 to nonusers.Which group's opinion has greater importance?


A) nonusers
B) light users
C) medium users
D) heavy users

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