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    Marketing Research An Applied Orientation
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    Exam 14: Data Preparation
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    ________ Involves the Transformation of Data to Create Variables or Modify
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________ Involves the Transformation of Data to Create Variables or Modify

Question 115

Question 115

Multiple Choice

________ involves the transformation of data to create variables or modify existing variables.


A) Standardization
B) Variable respecification
C) Scale transformation
D) Weighting

Correct Answer:

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