The Council for Marketing and Opinion Research,now Part of the Insights

Multiple Choice

The Council for Marketing and Opinion Research,now part of the Insights Association (www.insightsassociation.org) ,offered several guidelines for reducing refusal rates related to fieldwork.Which of the following is not one of those guidelines?

A) The subject matter should always be disclosed to the respondents.
B) Courtesy should be exercised when deciding what hours of the day to call respondents.Calling between 9 a.m.and 9 p.m.is recommended.
C) If mall respondents indicate the time is not convenient,an appointment should be made to conduct the interview later.
D) Interviewer training programs should be routinely administered so that field workers will be effective at their jobs.