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    Marketing Research An Applied Orientation
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    Exam 11: Sampling: Design and Procedures
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    The Aggregate of All the Elements,sharing Some Common Set of Characteristics,that
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The Aggregate of All the Elements,sharing Some Common Set of Characteristics,that

Question 36

Question 36

Multiple Choice

The aggregate of all the elements,sharing some common set of characteristics,that comprises the universe for the purpose of the marketing problem is the ________.


A) population
B) sampling frame
C) element
D) census

Correct Answer:

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