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    Marketing Research An Applied Orientation
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    Exam 10: Questionnaire and Form Design
  5. Question
    The Information That Is of the Most Importance to the Research
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The Information That Is of the Most Importance to the Research

Question 20

Question 20

Multiple Choice

The information that is of the most importance to the research project and should be obtained first is ________.


A) qualifying information
B) identification information
C) basic information
D) classification information

Correct Answer:

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