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  3. Study Set
    Marketing Research An Applied Orientation
  4. Exam
    Exam 1: Introduction to Marketing Research
  5. Question
    In Order to Determine Customer Needs and to Implement Marketing
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In Order to Determine Customer Needs and to Implement Marketing

Question 20

Question 20

Multiple Choice

In order to determine customer needs and to implement marketing strategies and programs aimed at satisfying those needs,marketing managers need information about ________.


A) customers
B) competitors
C) other forces in the marketplace
D) all of the above

Correct Answer:

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