Assume Apples and Oranges Are Substitutes

Multiple Choice

Assume apples and oranges are substitutes.Suppose apple growers launch a successful advertising campaign that convinces consumers apples are a better product.As a result the cross-price elasticity of apples and oranges will become

A) Less negative (move closer to zero) .
B) More negative.
C) Less positive (move closer to zero) .
D) More positive.