Sparkle Spin, a National Appliance Brand, Recruited 15 People as Brand

Multiple Choice

Sparkle Spin, a national appliance brand, recruited 15 people as brand managers. They all took a test as part of the recruitment process. Three months after the recruitment, their test scores were analyzed along with their performance on the job to find a substantial correlation between the two factors. Which method of research is exemplified in this scenario?

A) content validation
B) predictive validation
C) concurrent validation
D) construct validation
E) diagnostic validation