Ursula Is Always Getting Out of Her Seat at Inappropriate

Essay

Ursula is always getting out of her seat at inappropriate times. As her teacher, you scold Ursula every time she does this, but her behavior seems to be getting worse rather than better.
a. From a behaviorist perspective, why is Ursula's getting-out-of-seat behavior increasing rather than decreasing?
b. How might you decrease her behavior by reinforcing an incompatible behavior? Describe your procedure in detail, specifying the reinforcer and the behavior you will reinforce.