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  3. Study Set
    Understanding Business Study Set 1
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    Exam 21: Managing the Marketing Mix: Product, Price, Place and Promotion
  5. Question
    Maryland Chemical Demands Complete Control Over Any Message Communicated to the Public
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Maryland Chemical Demands Complete Control Over Any Message Communicated to the Public

Question 252

Question 252

True/False

Maryland Chemical demands complete control over any message communicated to the public regarding their products. The most efficient element of the promotion mix to achieve their desired control is publicity.

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