According to the Reaching Beyond Our Borders Box Titled,"Promotion in Rural

Multiple Choice

According to the Reaching Beyond Our Borders box titled,"Promotion in Rural India," marketing experts rely on talking road shows to get the message about products and services to potential customers.In order to reach customers in relatively remote areas where technology type promotion fails,marketers are using________________ to promote their products and services.

A) direct mail and sampling
B) broadcast media and interactive promotion
C) viral marketing and publicity
D) personal selling and sampling