Xer-Wise Markets and Promotes Its Products to Consumers Over the Internet.Melody

Multiple Choice

Xer-Wise markets and promotes its products to consumers over the Internet.Melody and Tom are considering a more aggressive approach to generate enthusiasm for the MuscleMaster over the Internet.They have discussed offering young adults free T-shirts and special discounts on Xer-Wise equipment if they will agree to hype the benefits of the MuscleMaster in Internet chat rooms.They are even considering setting up a program in which customers get commissions for directing friends to the Xer-Wise website.If they adopt these strategies,Tom and Melody would be utilizing:

A) secondary marketing.
B) viral marketing.
C) unified marketing.
D) extended reach marketing.