Multiple Choice
Fashion experts readily understand the power of ________________.Shortly after Kate Middleton married Prince William,heir to the British throne,throngs of soon-to-be-brides scrambled to find copies of her bridal gown,and also that of her sister Pippa's bridesmaid gown.
A) brand equity
B) brand association
C) brand awareness
D) marketing parity
Correct Answer:
Verified
Correct Answer:
Verified
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