Multiple Choice
Anheuser-Busch/InBev Company, Inc., has been given the exclusive right to the name Budweiser and is legally protected from others using this name by the ________ they hold.
A) licensing agreement
B) brand name
C) copyright
D) trademark
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q28: The product life cycle presents a theoretical
Q29: When reviewing the product life cycle model,
Q30: One of the reasons marketers emphasize nonprice
Q31: A competition-based pricing strategy in which all
Q32: While the packaging of services has not
Q34: Donavan spent the day talking with a
Q35: Bennett has entered into a contract with
Q36: _ is the stage of new-product development
Q37: The target costing strategy establishes a selling
Q38: Once a good or service nears the