Federated Grocery Stores Operates a Large Chain of Stores Across

Multiple Choice

Federated Grocery Stores operates a large chain of stores across several midwestern states. While Federated doesn't actually produce any canned foods, it markets a line of foods under its own brand name that were actually produced by another company. Federated canned foods represent a:

A) manufacturers' brand.
B) generic brand.
C) knockoff brand.
D) dealer (private) brand.