Greg Is Working as a Marketing Trainee for an Online

Multiple Choice

Greg is working as a marketing trainee for an online Music CD and video retailer.His boss called a meeting for next week with one thing on the agenda: "Bring with you your ideas about how we can gain a competitive advantage." Greg plans to provide the following response:

A) Create a management-driven environment with lots of employee training.
B) Create a customer-driven environment where we constantly try to create customer value.
C) Restructure the organization so that there is always a manager on duty to chat with online customers who are having problems with their orders.
D) Always match the promotions of our competitors.Price is the only thing customers care about.