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    Entrepreneurship The Practice and Mindset
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    Exam 15: Engaging Customers Through Marketing
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    The Process of Creating a Name,term,design,symbol,or Any Other Feature That
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The Process of Creating a Name,term,design,symbol,or Any Other Feature That

Question 33

Question 33

Multiple Choice

The process of creating a name,term,design,symbol,or any other feature that identifies a product or service and differentiates it from others is known as ______.


A) marketing
B) positioning
C) packaging
D) branding

Correct Answer:

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