Jill Had to Close a Cupcake Bakery That She Had

Essay

Jill had to close a cupcake bakery that she had established close to home.Her total investment was just under $7,000,representing all her personal savings.She attributes her failure to a poor business model.She had assumed that customers would come from wealthy residential areas when,in fact,customers seemed to be employees of large corporations who bought the cupcakes for office celebrations.In spite of her losses,Jill is hoping to start another cupcake bakery.Explain why this might be so.