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    Exam 5: Building Business Models
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    Breaking Customers into Groups According to Their Different Needs and Problems
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Breaking Customers into Groups According to Their Different Needs and Problems

Question 56

Question 56

Multiple Choice

Breaking customers into groups according to their different needs and problems would create which of the following market types?


A) segmented
B) niche
C) mass
D) diversified

Correct Answer:

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