Multiple Choice
How do "irrelevant" products,like New Coke or Crystal Pepsi,score on Neck's Idea Classification Matrix?
A) They score high on novelty and low on usefulness.
B) They score high on novelty and low on value.
C) They score low on both novelty and usefulness.
D) They score low on novelty and high on value.
Correct Answer:
Verified
Correct Answer:
Verified
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