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    Introduction to Strategic Public Relations
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    Exam 12: Issues Management and Crisis Communication
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    Which Term Is Used by Coombs to Reference a Sudden,large-Scale
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Which Term Is Used by Coombs to Reference a Sudden,large-Scale

Question 18

Question 18

Multiple Choice

Which term is used by Coombs to reference a sudden,large-scale event that seriously disrupts routines of systems and poses a danger to values and social goals?


A) crisis
B) disaster
C) problem
D) issue

Correct Answer:

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