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George,a PR Professional,has Been Conducting PR Work for a Local

Question 19

Multiple Choice

George,a PR professional,has been conducting PR work for a local bank.George needs to provide the bank president with an accurate and objective summary of the value of his PR efforts.Which of the following would be the best tool for George to use?


A) advertising value equivalence
B) audience reach
C) impression rate
D) key message visibility

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