Employees at Hawthorne Enterprises,a Local Firm,will Be Spending the Weekend

Multiple Choice

Employees at Hawthorne Enterprises,a local firm,will be spending the weekend working with Habitat for Humanity,an international non-profit organization,to repair homes in the local community.Terry,Hawthorne's PR professional,wants the event to be covered by the media.Which of the following would help Terry accomplish this goal?

A) targeting reporters who write national CSR stories
B) focusing the pitch on the efforts of Habitat for Humanity
C) sending an email to every local journalist and blogger
D) including detailed statistics about Hawthorne's CSR activities