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When the Carnival Corporation Was Rocked by the Costa Concordia

Question 18

Multiple Choice

When the Carnival Corporation was rocked by the Costa Concordia sinking and problems with its ability to care for sick passengers on another ship,in what way did the company respond?


A) offered half-price fares for one year
B) sold its cruise ships to a competitor and focused on travel tours
C) developed and implemented a strategic PR plan with reputational objectives
D) brought in a new CEO

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