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    Introduction to Strategic Public Relations
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    Exam 1: What Is Public Relations
  5. Question
    What Factors Are Driving Many Firms Towards PR and Away
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What Factors Are Driving Many Firms Towards PR and Away

Question 60

Question 60

Essay

What factors are driving many firms towards PR and away from advertising? Do you think this trend will continue? Why or why not?

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Advertising can be very expensive--it re...

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