3M Has Customer Innovation Centres for Corporate Customers

Multiple Choice

3M has customer innovation centres for corporate customers. These centres, usually located near 3M research facilities, are like showrooms that allow 3M to have a better understanding of what its customers are trying to accomplish. By understanding this, 3M can create products that help its customers. How does 3M likely prioritize organizational design?

A) high efficiency
B) high responsiveness
C) low empowerment
D) high control