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An Online Retailer of Unique Home Decor Items Has a Unique

Question 61

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An online retailer of unique home decor items has a unique company culture. Employees are expected to be creative, to innovate and create change, and to deliver excellent customer service. Customer service associates take new product suggestions from customers and work with designers and production team members to make some of the customer suggestions a reality. As a result, the company is highly responsive to customers, and employees are highly empowered. Which of the following aspects of organizational design would fit best at this company?


A) centralized with a line and staff structure
B) centralized with a matrix structure
C) decentralized with a matrix structure
D) decentralized with a line and staff structure

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