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Why Did Gabriella Choose Franchising as Her Method of Entry

Question 54

Multiple Choice

Why did Gabriella choose franchising as her method of entry for her jewellery and accessory business?


A) she wanted to maintain a high level of control in the business and was willing to take significant risks to enter the overseas market
B) she was not concerned about her level of control in the business but was concerned about her level of risk
C) she wanted to maintain a moderate level of control but lacked funds to open a division overseas
D) she was very concerned about her level of control in the company and wished to join a partnership to enter the overseas market

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