During a Federal Election Debate, an Inappropriate Tweet Was Sent

Multiple Choice

During a federal election debate, an inappropriate tweet was sent from a company's corporate account. The company quickly deleted the tweet, apologized, and took full responsibility for the error. This is an example of which goal for using online tools to interact with company stakeholders?

A) improving customer service
B) managing company reputation
C) researching customer interests
D) gathering product and marketing insight