Axe Just Announced a New Line of Shaving Creams and Aftershave

Multiple Choice

Axe just announced a new line of shaving creams and aftershave lotions and needs to build awareness of the brand on a national scale. Axe should pursue which of the following strategies?

A) advertise on radio and hold a contest
B) send direct mail to men nationwide and create a frequent-use card
C) advertise in men's magazines and create point-of-purchase displays
D) offer free samples in stores to coincide with billboards in select markets