Doug Is a Sales Representative Who Works for a Wholesaler

Multiple Choice

Doug is a sales representative who works for a wholesaler. He calls on retailers in his territory on a regular basis and gathers their reactions and experiences with the products Doug's firm distributes. He shares that information with the manufacturer of the products so that they can make necessary improvements in the quality or features of the products. What benefit of intermediaries is best illustrated in this example?

A) instant sales infrastructure
B) assumption of credit risks
C) valuable market information
D) efficiency and assortment of goods