While Watching Television, You See an Advertisement for a Microwave

Multiple Choice

While watching television, you see an advertisement for a microwave pasta cooker. You're interested but are sure it is going to be too expensive, and you wouldn't pay over $20 for it. To your surprise, the pasta cooker is being offered for the low price of $19.99. This is an example of what type of pricing strategy?

A) product-line pricing
B) new-product pricing
C) psychological pricing
D) promotional pricing