Multiple Choice
Glo-Brite Company is considering development of a new children's toothpaste in fun-shaped dispensers. Its product development engineers create estimates of the costs involved in the development of this product in order to determine if the product will be profitable. Which phase of product development does this illustrate?
A) idea generation
B) commercialization
C) test marketing
D) product analysis
Correct Answer:
Verified
Correct Answer:
Verified
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