Multiple Choice
As a result of extensive market research, a consumer products manufacturer introduces a line of hypoallergenic, fragrance-free, and dye-free laundry products for customers with allergies and skin sensitivities. Which of the following best summarizes the reason for the company's product mix change?
A) challenges from competitors
B) changes in customer preferences
C) stage of the product life cycle
D) more effective brand management
Correct Answer:
Verified
Correct Answer:
Verified
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