Multiple Choice
After he decides to buy a new car, Stephen does considerable online research and narrows his choices down to a few. He then decides to visit a few dealerships to test-drive the cars he has selected to see how they feel. Which step in the consumer decision process does this illustrate?
A) evaluating alternatives
B) evaluating after purchase
C) purchasing
D) searching for information
Correct Answer:
Verified
Correct Answer:
Verified
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